![]() ![]() Now, we have a bounce rate that’s broken down by page. You’ll find a breakdown that looks like this: Once you select “Behaviors,” select the “Site Content” drop-down. Thankfully, Google Analytics also lets you check the individual bounce rates by going to the Behaviors section of your dashboard. You need to find out where your visitors are actually going before you can have insightful data. ![]() The thing is, a site-wide bounce rate doesn’t tell you very much. You’ll be greeted by a display of analytics about your site’s performance, including the overall site bounce rate: Bounce rate and average time spent on website on Google Analytics On the left-hand toolbar, you’ll see an option that says “Audience Overview.” Go ahead and click it. To find it, you’ll need to open up your Google Analytics Dashboard. So you see why it’s important to know this when we’re discussing the why of visitors leaving your site. Creating quality content is extremely important because Google cares about how deep people navigate into your site, whether they hit the back button, and worst of all, whether they return to the search results page because they didn’t find the information they were looking for.Ī high bounce rate indicates a poorly constructed site.Īnd low bounce rate suggests things are running smoothly. Jon Lister from Elite SEM recently shared this advice at an ecommerce conference when asked about the importance of bounce rate:įocus on “dwell time” (how long site visitors spend with your content), rather than vanity metrics like pageviews. Why you should care about your bounce rateīounce rate is one of those deceiving marketing terms that kind of sounds fun. How do you do that? Let’s take a look at some major reasons why people leave a website and, of course, how you can capture their attention instead. If you haven’t generated interest in 15 seconds, then you probably aren’t going to. And that’s how long you have to capture someone’s attention on your website. That’s the average time spent on a website. ![]()
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